THE APPROACH
All. You. LIVELY was our first introduction to the self-care market. Launching this brand extension was crucial to defining LIVELY as a lifestyle brand for our customers beyond bras, undies, and loungewear.
I was responsible for the final packaging development, creative direction as well as leading the marketing strategy of how we brought this to life. We chose to launch this line by leaning into our powerful community of unique individuals, with a UGC based video. Like a breath of fresh air — All. You. LIVELY is here for you. All of you.
+ CREATIVE DIRECTON+ DESIGN DIRECTION+ CAMPAIGN MESSAGINGAll.You.LIVELY Skincare
This time, It’s all about YOU.
Introducing: All. You. LIVELY, self-care skin products made to put the spotlight on your own human uniqueness. Makeup or not, we believe uniqueness is your superpower. That’s why we made 3 skin-loving products: a sleep mask, face mist, and lip balm, to help you embrace and celebrate what makes you you.
No Makeup Needed.
01 | Homepage Placements
02 | Social Launch